FutureBrand
Sector: Creative / Design Agencies
FutureBrand is a global brand transformation company, uniting experts in strategy, design, innovation and experience working together across a network of studios around the world to harness the power of brand for growth. Clients include the likes of Nespresso, American Airlines, London 2012, World Rugby, Natwest, Cadilac, Bently and Bosch. FutureBrand is part of the Interpublic Group of Companies (IPG).
TDC works with FutureBrand providing a targeted mix of press office and thought leadership service to support the company’s global communications programme and business growth ambitions. This includes opinion pieces, interviews, speaking and comment opportunities, broadcast opportunities, ghost writing, events, partnerships and press releases.
Worthy of special note are two pieces of FutureBrand propriety research in the form of the FutureBrand Index and FutureBrand Country Index both of which regularly measure the strength of global perception of leading brands and nations. Both biennial reports provide rich sets of data and analysis, very useful to leading brand managers around the globe. The results often make for surprising reading as it is not always obvious factors, such a financial strength for example, which contribute towards the perceptions of the majority.
TDC’s role for these cornerstone projects is to plan and execute a media relations strategy ensuring a spotlight on the reports, key highlights and interesting findings, and the delivery of international attention across business, marketing and broadcast media. In 2019, TDC successfully secured hundreds of pieces of global press coverage including the likes of BBC World News, CNBC, SKY, The Telegraph, News.com.au, USA Today and Yahoo.
To explore more visit www.futurebrand.com